A 360ᵒ Marketing Solution for your Brand or Business
The Expo: Direct Marketing
The Regional Expos take place across the North East and is your chance to smile, shake hands and talk face to face about your brand or business with prospective clients and customers. 100 face to face hand shakes beats 1000 views every time! With a foundation in the most successful and proven method, direct marketing, you’ll find that the investment provides a positive Return on Investment and Relationships (cite Ted Rubin).
Solid attendee traffic, evenly distributed throughout the day is expected at each of our events — no other marketing opportunity more effectively puts you in front of your audience.
The Digital Assets: Website & Social Marketing
The Family Fun and Activities website is more than a poster board about the expo; it features original content that covers a wide variety of interests. That’s right– this content hub produces original articles about resources, advice and products that parents take the time to read and share. (We see 10,000+ regional unique views within 30 days of each event)
One great thing about being a content producer is that we post it to social media where it is consumed and shared. The value comes from a community that is specifically targeted and regional. Content is only shared from other sources that the community finds valuable, meaning that our posts have our audience best interest at heart– and they know it. Our 30 day Facebook page reach for the Queens Event: 591,834 with one post reaching 54,000+ that generated 404 clicks to sponsors.
The Magazine: Traditional Advertising Issue #1 Launched in October 2015
This Full Color 44 page Magazine launched with 15,000 copies and was available in over 800 News Stands and other select spots in Queens and Manhattan and offered for free in select neighborhoods and health service waiting rooms. Print Media is far from dead. This Magazine features a front to back combo read with the Expecting Parents and Baby Magazine. It has both Expo Guides in the middle and is handed out at the show; this provides value before and months after the regional expo.
Relationships: Public Relations, Postcards & Brochures
At times our Expos leverage relationships with companies that share their distribution channels with us that we in turn share with you, like Toys R Us who places postcards for the event on the counters and in customers’ bags in their stores. We also attract media attention. Just check out the two page center fold article in Newsday that went to 5 million readers in June 2015. Newsday is the 13th largest newspaper in the nation.
FamilyFunAndActivities.com Exhibitors & Sponsors Call to Inquire: 347-699-6040